Willit
Turnkey from 999 €/month

A complete platform and modular kiosk that brings local food to where people are

The Willit kiosk is a modular shipping-container kiosk that brings local food to the heart of cities and towns 24/7. Every kiosk links automatically to its own white-label online store, the same proven platform behind willit.fi and lahikalaa.fi. The platform brings nearby producers together and mirrors the local offering, so buyers find and reserve the freshest local food online and pick it up in a cold chain. Turnkey from 999 €/month, everything included. The first kiosk opens in Oulu.

Get started
Willit Pickup ContainerWillit kiosk, concept image

The Willit kiosk and platform

A modular kiosk and white-label store that fit every location

A standard 20-foot shipping container, transformed into a branded local-food kiosk built to serve local produce wherever it is placed. Every kiosk links automatically to its own white-label online store, which brings nearby producers together and mirrors the local offering. Warm wooden interior, durable shell, built-in cold chain and BLE temperature monitoring. The modular structure and cold chain work as a hub-and-spoke platform that scales from one kiosk to many locations.

Modular shipping-container kiosk that suits city centers, towns, harbors, and events
White-label online store included, brings local producers together and mirrors the local offering
Turnkey from 999 €/month: kiosk, online store, cold chain, payments, and food-safety compliance
Willit Pickup Cabinet

Local food at the centre, room for every product

The kiosk and platform are built for all local food: farm produce, fish, meat, baked goods, and wild foods and their preserves. The selection is curated to each location. Cold chain, payments, and food-safety compliance are handled automatically, whatever the product type.

Local and farm produce

Vegetables, root crops, eggs, bread, cheeses, and farm products direct from local producers. The freshest of the harvest, in season, picked up from the heart of town.

Direct from local producersIn seasonChilled and ambient

Fish, meat, and game

Fresh fish, local meat, and game in a cold chain, traceable to the catcher and the farm. 0-2 °C for fish, -18 °C frozen, all within food-safety monitoring.

0-2 °C cold chainTraceable to originHACCP compatible

Wild foods and preserves

Berries, mushrooms, wild herbs, and their preserves, jams, conserves, and artisan products. Nordic nature and craft on show on warm wooden shelves.

Direct from the pickerShelf-stable and chilledOnline sales 24/7

How it works

1

Kiosk and store in place

We deliver the modular kiosk to your location and open its own white-label online store, with the selection curated to local producers.

2

Producers and products on board

Local producers bring their products into the cold chain and add them to the platform. They appear instantly in the online store, ready to buy or reserve.

3

Buyers pick up 24/7

Buyers find the freshest local food online and pick it up from the kiosk whenever it suits them. Payments, cold chain, and food-safety compliance are handled automatically.

Why the Willit kiosk and platform?

Turnkey from 999 €/month

Kiosk, white-label online store, cold chain, payments, and food-safety compliance in one monthly price. Get the business running without a large upfront investment.

Your own white-label store

Every kiosk gets its own branded online store, on the same platform behind willit.fi and lahikalaa.fi. Products are found online instantly.

Curated for every location

The producer mix and the store are built to match the location. Available self-service or as a full-service package.

The freshest possible local food

Built-in cold chain and continuous temperature monitoring keep products fresh. Buyers get the best from nearby.

Payments and compliance handled

Payments go directly to the producer, with automatic settlements and reports. Food-safety compliance meets EU (EC) 852/2004 and Ruokavirasto requirements.

Hub-and-spoke that scales

The kiosk and cold chain work as a hub-and-spoke platform connecting local producers and buyers. Replicable from city to city and country to country.

Willit pickup point in a real setting
Willit kiosk, prototype

Practical details

  1. 1

    Turnkey from 999 €/month: kiosk, white-label online store, cold chain, payments, and food-safety compliance

  2. 2

    Modular shipping-container kiosk 6058 × 2438 mm (20 ft), scales to larger formats and multiple locations

  3. 3

    Its own branded online store, the same platform as willit.fi and lahikalaa.fi

  4. 4

    Adjustable cold zones: -18 °C frozen, 0-2 °C for fish, 2-8 °C for other chilled products

  5. 5

    Built-in BLE temperature monitoring, food-safety logging is automatic

  6. 6

    Accessible entrance and customer flow, works for wheelchair users

  7. 7

    Suits city and town centers, the first kiosk opens in Oulu

Interested?

Get in touch and we will tell you how to get your own Willit kiosk and white-label online store at your location, from 999 €/month.

Get started

Or call the founder directly:

+358 44 285 4421