Willit
Coming to Oulu

Next-generation pickup stations for Oulu

Willit is building a network of pickup stations in the Oulu region with an unbroken cold chain and full traceability built in. Order fresh local fish and local food online and pick it up whenever it suits you, 24/7.

Get in touch
Willit pickup station, architectural conceptConcept image: Design Lead, Elli Känsälä

The architect's vision

A modular natural-food kiosk built on a shipping container

At the core of the pickup station is a container-based kiosk where architecture plays a central role. The goal is not just a technically functional structure but a space that conveys an experience of nature and creates a strong, recognizable identity. The warm wooden interior, adjustable shelving modules, and cold appliances are designed drawing on northern nature and the Finnish environment.

Adjustable cold zones: -18 °C for frozen goods, 0-2 °C for fish, 2-8 °C for other chilled products
Traceability to origin: producer, catcher, catch date, and temperature history are recorded automatically
An accessible, adaptable space that works in city centers, harbors, and events
A modular natural-food kiosk built on a shipping containerArchitectural concept: Design Lead, Elli Känsälä

Cold chain and traceability built in

Every pickup station is built around two things: products stay at the right temperature, and their origin can always be verified.

An unbroken cold chain

Products move from the producer straight into the station's cold zone and stay at the right temperature until pickup. Temperature is monitored continuously with BLE sensors.

-18 °C frozen0-2 °C fresh fish2-8 °C chilled

Traceability to origin

See where your food comes from: who produced or caught it, where, and when. Fish is traceable to the fisher, catch date, and catch area, and food-safety records are created automatically.

Producer and catcherCatch date and areaAutomatic food-safety records

Pickup 24/7 in Oulu

Order online and pick up with your own code whenever it suits you. The first stations open in the Oulu region.

Order onlinePickup with your codeOpen 24/7

How it works

1

Order online

Local producers and fishers list their products online. You choose and pay on the same platform behind willit.fi and lahikalaa.fi.

2

Into the cold chain

The producer delivers your order to the right cold zone at the station. Temperature and traceability data are recorded automatically.

3

Pick up when it suits you

You get a pickup code on your phone and collect your order 24/7. The cold chain stays unbroken until pickup.

An EU co-funded project

The pickup station network is piloted as part of the Lahikalaa.fi project, which opens a digital marketplace for Bothnian Bay professional fishers and a cold pickup network for fresh and frozen fish in the Oulu region. The fisher lists the catch online, and the customer picks up the fish from a refrigerated pickup station 24/7.

The project is funded by the European Maritime, Fisheries and Aquaculture Fund (EMFAF) through the Bothnian Bay Coast Fisheries Leader group.

Euroopan unionin osarahoittamaLeader
Willit pickup station, concept render
Willit pickup station, concept render

Practical details

  1. 1

    Modular shipping-container kiosk 6058 × 2438 mm (20 ft), replicable to multiple locations

  2. 2

    Adjustable cold zones: -18 °C frozen, 0-2 °C for fish, 2-8 °C for other chilled products

  3. 3

    Continuous BLE temperature monitoring and automatic food-safety records, per EU (EC) 852/2004

  4. 4

    Traceability to origin: producer, catcher, catch date, and temperature history

  5. 5

    Accessible entrance and customer flow, works for wheelchair users

  6. 6

    The same proven platform as willit.fi and lahikalaa.fi

  7. 7

    The first pickup stations open in the Oulu region

Interested?

Get in touch and we will tell you more about the upcoming pickup stations and how to join as a producer, a fisher, or a site partner.

Get in touch

Or call the founder directly:

+358 44 285 4421