Willit
First point in Oulu

Your own shelf. The assistant handles the rest.

You rent a fixed slot in an intelligent pickup point. Online orders, returns, items for sale and things waiting to be collected all move through it. You tell the assistant by text message what is coming or going, and the door opens with a code around the clock.

See how it works
Willit pickup point

Three things built in

You use the point by talking to it, it is open when you are out and about, and the shelf adapts to whatever you keep in it.

The assistant is the interface

You say by text message what is coming or going. The assistant reserves the slot, sends the code and tells you what is on your shelf right now. Nothing to install, no account to create.

A text message is enoughNo app, no accountWorks on a basic phone

A place that is always open

The door opens with a pickup code or a door button whenever it suits you. Every opening is logged, and the lock keeps working when the network drops.

Pickup and drop-off 24/7Code or door buttonEvery opening is logged

A shelf that flexes

One point holds room temperature, chilled and frozen. The slot is yours for the whole month, whether it holds an online order, a return, something for sale or food.

Room temperatureChilled 0-6 °CFrozen -18 °C

How it works

1

Reserve a shelf slot

You pick the point and the slot: room temperature, chilled or frozen. The slot stays yours, also when it sits empty for a while.

2

Tell the assistant

One text message is enough: what is coming, what is going and when. The assistant handles the slot, the code and the notifications.

3

Collect or drop off with a code

The door opens around the clock. The event is logged, and you can ask by message what is on your shelf.

The architect vision

A modular pickup point built on a shipping container frame

The point is built into a shipping container frame: the body is finished indoors and moved into place ready, with no construction site. Inside, the architecture decides: warm wood surfaces and lighting that put the shelves centre stage.

Pickup point interior: warm wood surfaces, shelf modules and cold cabinets
Architectural concept: Design Lead, Elli Känsälä

What the trials taught us

What actually works in unmanned points

Unmanned points have been trialled in Finland and Europe for two decades. We built our point on the numbers from those trials, not on assumptions.

Location

Location decides, not technology

The most visible unmanned stores in Finland closed because too few people came, not because the technology failed. Every point goes to a location that has been calculated.

455 km

Site visits eat the margin

In one village trial, 2 408 euros of sales took 33 hours of work and 455 kilometres of driving. So the point reports its own state, and someone drives out only when it pays.

2-8 %

An open shelf cannot carry shrinkage

Unsupervised sales typically lose 2-8 percent to shrinkage. Here every opening is logged and the point locks down when nobody holds a valid right of access.

Hybrid

Pure automation is not enough

The door also opens with a button and no phone at all, and the same point can host a staffed sales day without extra equipment.

Figures from public trial reports. Sources on request.

Platform and devices

The same technology in your point too

The same platform, the same assistant and the same set of devices are available to another operator, another city and another use. We deliver the whole point or only the missing part.

Who this is for

  • For you, if you are never home when the parcel arrives
  • For an online shop that needs a pickup point without building a chain
  • For an operator who wants an own point under an own brand
  • For a municipality or a village where the nearest shop is too far
  • For an investor: a pilot whose numbers are measurable from day one

Platform

Shelf slots, orders, payments, pickup codes, logged events and reports. The same platform runs willit.fi and lahikalaa.fi.

Assistant

A text message interface for the people who use the point. The assistant never decides to open the door: it triggers a right of access whose conditions the platform checks.

Devices

Controller, lock control, sensors, label printer and indoor screen. The devices report their state every five minutes.

Deployment

Location assessment, notifications to the authorities, self-monitoring when the point handles food, and training for the people who use it.

Get in touch

Ask us more

Tell us briefly what you are planning and we will reply within one business day. We will go through the location, the product range, and which pieces you are missing.

We use your details only for this enquiry. We do not pass them on.

EU co-funded project

The pickup point network is piloted as part of the Lahikalaa.fi project: a digital marketplace and a cold pickup network for professional fishers on the Bothnian Bay coast, in the Oulu region.

The project is funded by the European Maritime, Fisheries and Aquaculture Fund (EMFAF) through the Bothnian Bay Coast Fisheries Leader group.

Euroopan unionin osarahoittamaLeader
Willit pickup point in Oulu
Willit pickup point in Oulu
Willit pickup point in Oulu
Willit pickup point in Oulu

Practical details

  1. 1

    Modular shipping container point (20 ft), repeatable across locations

  2. 2

    Shelf slots at room temperature, chilled and frozen in the same point

  3. 3

    Access with a pickup code or a door button, no staff on site

  4. 4

    The lock works without a network connection, and every opening is logged

  5. 5

    Assistant over text message, in pilot use at the first point

  6. 6

    For food: adjustable cold zones and automatic self-monitoring under EU (EC) 852/2004

  7. 7

    The same proven platform that runs willit.fi and lahikalaa.fi

Interested?

We are reserving the first shelf slots at the Oulu point. We are also looking for location partners and operators for the next ones.

Get in touch

Or call the founder directly:

+358 44 285 4421